Client Presentation
Transcript: LIFE CYCLE Mix of Marketing Cheap way to have fun and be creative in the classroom, business meeting or at home! Sharpie is a way of expressing yourself on a whim or when a project is due. Anytime, anywhere....WRITE OUT LOUD! Our target market aims towards: MESSAGE INTENT TARGET MARKET Sharpies are in the Maturity stage in their life cycle and continue to grow with new innovations and ideas. PRODUCT: SHARPIE. Tangible Good PLACE: World-wide product that can be bought: Pharmacies, gas stations, Staples, Wal-Mart, and neighborhood grocery stores. PRICE: Sharpies are sold at a reasonable price, however price varies depending on where it is purchased: 12 Pack Wal-mart $7.96 12 Pack Office Max $9.99 12 Pack Online $15.49 PROMOTION: Sharpies are a well-known product that gives them the upper hand when competing with other big names such as, Bic, Papermate and Pilot. *Teachers, students *Business personnel, Corporations