Success story
Transcript: Why did I choose this company? STORY After receiving the criticism he started the unique marketing. They focus on marketing approaches. bid-name sponsorship and national advertising campaign. Red Bull is totally consist in its branding, and it became sinonymous with going big and going fast. If you drink Red Bull, you'll be seen as self-confident, unpredictable, edgy, non-conformist, -you will become part of the counterculture. Thank you!! +trend +management mind +uniqueness The reaction of the market research company their marketing strategy SUCCESS Red Bull GmBH 1, creating new market 2, unique marketing strategy 3, management mind 4, making it meaningful This is the map that was written about Red Bull's success story and how we can make those good product. Success story It's from Thai drink called "Krating Daeng". Matechitz made it more attractive in the West by choosing to carbonate the drink. and He left the three key ingredients: amino acid called taurine, the caffeine, and a carbohydrate called glucuronolactone. Implications Austrian Company CEO: Mateschitz since 1987 What kind of activity they do? Selling cocain energy drink called Red Bull and managing F1 team. The original form and improvement Red Bull GmBH Why people prefer to drink this energy drink? "We created the market" -Mateschitz There is no market that Red Bull can enter. People didn't believe the taste and the brand name. It's because Red Bull stand the between nutritional drink and soft drink. so they decided to make new market! How they come up with the product? "Red Bull gives you wings" "Red Bull gives you wings" The reasons Which company did I select and introduce it. The problems and solution. The problems and solution How they come up with this product? The reasons why I chose this company