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Brand Strategy

Transcript: Brand Strategy The 5 year roadmap to understanding the brand "Redefining reliability, one sucessful task at a time" - My Promise. Setting the Stage SETTING THE STAGE The Elements of the brand that set the stage for all of the entire opration. Theme "Releif" a concurrent theme of my brand surrounds one word "releif". My Brand's work ethic, passion, desire, and prescense brings instant and consistent releif to all those worked with. What is my Brand's Theme? Culture My culture models that of Google. Light-hearted and driven to make a statement as a pioneer. Brand Culture Personality Traits Personality Traits Light-Hearted Adaptable Precision-Focused Detail-Oriented Means 2016. 01-02. Sales Activity Sales Funnel Pipeline count Sales Bookings EXPRESSING THE VALUE NEXT QUARTER How the brand will establish and expressit's value. Brand Pillars Reliability Precision Adaptability Consistency The Pillar that allows the brand to apply itself in any enviornment The Pillar that creates a repeatable format. The Pillar that expresses the brands repeatable format of consistency. The first pillar that puts relieif in the minds of both perspective partnerships and long-time clients. Internal/External Communication 1. 2. Industry The longevity, and reputation estabilshed with work for the company creates the brand image Community Acts of philanthrophy by means of volunteering, and public service create brand resonance extermally. Internal 3. External Place of Work: The brand is expressed through the consistent performance of tasks completed for clients. LEAVING AN IMPRESSION BRAND EXPEREINCE The brand expereince details what the customer feels before, during, and after a partnership with my brand. The Customer Expereince Precision A-DAP-TA-BI-LI-TY Releif Harmony References REFERENCES Wheeler, A. (2013). Designing brand identity: an essential guide for the whole branding team. Hoboken, NJ: John Wiley & Sons. Barnes, H. (2015, November 24). What's Your Brand's Unifying Theme? - Hank Barnes. Retrieved May 13, 2018, from https://blogs.gartner.com/hank-barnes/2015/11/24/whats-your-brands-unifying-theme/ Frederiksen, L. (2018, May 10). Elements of a Successful Brand 4: Brand Promise. Retrieved May 14, 2018, from https://hingemarketing.com/blog/story/elements-of-a-successful-brand-4-brand-promise1

Brand Strategy

Transcript: My Brand Strategy Kayla McFarland By: Kayla McFarland 02.11.19 My 3 to 5 year plan consist of improving my career, schooling, personal, family/ social, and my bucket list. 3 to 5 year plan 3 to 5 Year Plan School: Graduate from Indiana Wesleyan University with my Associates Degree in Marketing and General Studies then graudate with my Bachelor's Degree in Hospitality Management. Career: Connect and grow my professional network to learn more about other potential job opportunites that can advance my career once I have graduated. Family/ Social: Continue to build with my family and raise my kids to be the best versions of themselves and to be independent, respectful, and full of life. Personal: Learn to better manage my money, teach my children something new every day, and join an adult recreation softball league. 3 Year Plan 3 Year Plan 5 Year Plan 5 Year Plan Career: Become a manager of a special events program through a city or own my own events business. Family/Social: Buy a house on a farm, do more activites with my family, go on dats with my husband more often, and spend more times with friends as well as make new friends. Personal: Learn to be more patient, become more involved in my church, and lose weight to get back to my pre-baby body. Bucket List: Be able to speak fluently in spanish. As my career developes I want to learn to better communicate with those who I work with in order to better understand working with different personalitys and how to adjust to others communication needs. Internal Communication Internal Communication Communication Channels The best communication channels at work include: Email Communications Phone Communications Video conferencing Presentations Creating Agendas Hosting group meetings My Internal Communication Channels at work Communication Strategy Communication Strategy In my current position at work I have to communicate with a variety of different departments to run our events including the following departments: Finance, customer service, parks, public works, administaration. Plan post-event meetings with the staff who worked the event to get outside perspective on how I can work to improve the event in the future. Communicate via email more often to keep a "paper trail" of my communications. Create presentations to describe how the event will work and flow, and use video coference to have better communications what trying to show the staff how the maps look. My external communication is with both sponsors and busniesses I work with in my career, and those in my network including other event professionals. External Communication External Communication Communication Channels Types of External Communication Channels I use: Sponsors & Businesses: Advertisements Promotional Materials Service calls Press releases Phone Calls Sponsorship Proposal Event Professionals: Connect with professionals on LinkedIn Networking Communication Strategies Communication Startegies Cost Effective Marketing News Release E-Communications Social Marketing Build a strong public image Target marketing on social media Network at conferences and social events. Create endorsements on LinkedIn and add more people to my network, and get them to endorse me. Find better ways to connect to other event professionals and show them my competitive edge. Brand Strategy Strategy "A brand culture is the idea that a brand can have a rich identity that represents a set of shared experiences, attitudes, values and meanings amongst customers" (Spacey, J., 2015). Brand Culture: Brand Culture My Brand Culture: I am a well-rounded employee with a specific skill set in project management and event planning. When people see and think of me I want them to immediately be able to connect with me and have positive experience interacting with me. When they leave from talking with me I want them to feel better about themselves after talking and being around me. "Your value proposition should describe; how your product or service solves/improves problems, what benefits customers can expect, and why customers should buy from you over your competitors" (Sukhraj, R., 2018). Value Proposition: Value Proposition My Value Proposition: Inspire others to never give up on their dreams and not be afraid to fail. "Our branding should shine through in your company's name, logo, colors, taglines, website copy, and anything else associated with it" (Pomerantz, M.) Brand Theme: Brand Theme My brand will represent me and my fun, ougoing, and loving personality. I enjoy project management, and want everyone to see how passionate I am about running events. I want to make a difference in the events world. "Those pillars are the mission, values, purpose, positioning, voice, tone, look and feel" (MacLeod, C., 2015). Brand Pillars Brand Pillars My Mission: To encourage others to be the best version of themselves, and use their strengths to their advantage. My Values: To be productive and challenge myself and others but strive to maintain my fun

BRAND STRATEGY

Transcript: Verizon VS AT&T Favorable Memories Brand Equity Awareness "Can you here me now?" BRAND STRATEGY

BRAND STRATEGY

Transcript: Brand Positioning Businesses must rate high in all 4 categories to have strong brand equity Brand Equity Young & Rubicam’s Brand Asset Valuator Building Strong Brands Brand Sponsorship BRAND STRATEGY Brand Name Selection Deep connection with customers = Success $100 BILLION $76 BILLION $67 BILLION "The brand is more valuable than the totality of all these assets." -Former CEO of McDonalds

PowerPoint Game Templates

Transcript: Example of a Jeopardy Template By: Laken Feeser and Rachel Chapman When creating without a template... http://www.edtechnetwork.com/powerpoint.html https://www.thebalance.com/free-family-feud-powerpoint-templates-1358184 Example of a Deal or No Deal Template PowerPoint Game Templates There are free templates for games such as jeopardy, wheel of fortune, and cash cab that can be downloaded online. However, some templates may cost more money depending on the complexity of the game. Classroom Games that Make Test Review and Memorization Fun! (n.d.). Retrieved February 17, 2017, from http://people.uncw.edu/ertzbergerj/msgames.htm Fisher, S. (n.d.). Customize a PowerPoint Game for Your Class with These Free Templates. Retrieved February 17, 2017, from https://www.thebalance.com/free-powerpoint-games-for-teachers-1358169 1. Users will begin with a lot of slides all with the same basic graphic design. 2. The, decide and create a series of questions that are to be asked during the game. 3. By hyper linking certain answers to different slides, the game jumps from slide to slide while playing the game. 4. This kind of setup is normally seen as a simple quiz show game. Example of a Wheel of Fortune Template https://www.teacherspayteachers.com/Product/Wheel-of-Riches-PowerPoint-Template-Plays-Just-Like-Wheel-of-Fortune-383606 Games can be made in order to make a fun and easy way to learn. Popular game templates include: Family Feud Millionaire Jeopardy and other quiz shows. http://www.free-power-point-templates.com/deal-powerpoint-template/ Quick video on template "Millionaire" PowerPoint Games Some games are easier to make compared to others If users are unsure whether or not downloading certain templates is safe, you can actually make your own game by just simply using PowerPoint. add logo here References Example of a Family Feud Template PowerPoint Games are a great way to introduce new concepts and ideas You can create a fun, competitive atmosphere with the use of different templates You can change and rearrange information to correlate with the topic or idea being discussed. Great with students, workers, family, etc. For example: With games like Jeopardy and Family Feud, players can pick practically any answers. The person who is running the game will have to have all of the answers in order to determine if players are correct or not. However, with a game like Who Wants to be a Millionaire, the players only have a choice between answers, A, B, C, or D. Therefore, when the player decides their answer, the person running the game clicks it, and the game will tell them whether they are right or wrong.

PowerPoint Game Templates

Transcript: Conservation of fishing cat Introduction of fishing cat Health: Fishing cats are susceptible to carnivore protoparvovirus, a disease known to kill them. This disease significantly damages the kidney, spleen and gastrointestinal tract of the body. The fishing cat is also vulnerable to diseases and medical conditions such as feline hemoplasmas, transitional cell carcinoma and canine distemper virus. Conservation Threats Wild life Shamim khan 2225138043 Bs Zoology 2022-2026 Since 2016, the fishing cat is listed as a vulnerable species on the IUCN Red List, as the global population is thought to have declined by around 30% in the years 2010–2015; the destruction of wetlands and killings by local people are major threats to the fishing cat.[1] The destruction of wetlands includes increased pollution or conversion for agricultural use and human settlements. The conversion of mangrove forests to commercial aquaculture ponds is a major threat in Andhra Pradesh, and in some places fishing cats are killed. Over-exploitation of local fish stocks and retaliatory killing by local people are also significant threats. The fishing cat is included on CITES Appendix II and protected by national legislation over most of its range. Hunting is prohibited in Bangladesh, China, India, Indonesia, Myanmar, Nepal, Pakistan, Sri Lanka, and Thailand. Hunting regulations apply in Laos. In Bhutan, Malaysia, and Vietnam, it is not protected outside protected areas, and no information is known about its legal protections in Cambodia. It is the state animal of the Indian state of West Bengal. Its survival depends on protection of wetlands, prevention of indiscriminate trapping, snaring and poisoning. fishing cat The fishing cat (Prionailurus viverrinus) is a medium-sized wild cat of South and Southeast Asia. It has a deep yellowish-grey fur with black lines and spots. Adults have a head-to-body length of 57 to 78 cm (22 to 31 in), with a 20 to 30 cm (8 to 12 in) long tail. Males are larger than females classification of fishing cat: Scientific classification Domain: Eukaryota Kingdom: Animalia Phylum: Chordata Class: Mammalia Order: Carnivora Suborder: Feliformia Family: Felidae Subfamily: Felinae Genus: Prionailurus Species: P. viverrinus Characteristics: The fishing cat has a deep yellowish-grey fur with black lines and spots. Two stripes are on the cheeks, and two are above the eyes running to the neck with broken lines on the forehead. It has two rows of spots around the throat. The spots on the shoulder are longitudinal, and those on the sides, limbs and tail are roundish Endangered in Pakistan: In captivity: Fishing cat captive breeding programmes have been established by the European Association of Zoos and Aquaria and the American Association of Zoos and Aquariums. All the fishing cats kept in zoos around the world are listed in the International Studbook of the World Association of Zoos and Aquariums.Zoos in Thailand house around 30 individuals; birth rates are not particularly high.They have been placed in captivity as an "insurance population" due to their vulnerable status in the wild Taxonomy Topic: fishing cat Submitted to: Dr Najiya Al-Arifa Behaviour and ecology Phylogeny: Distribution and habitat: The fishing cat lives among dense vegetation near water and is thought to be primarily nocturnal. It is known to be a proficient long-distance and underwater swimmer. Adult males and females without dependent young are solitary. Females have been reported to range over areas of 4 to 6 km2 (1.5 to 2.3 sq mi), while males range over 16 to 22 km2 (6.2 to 8.5 sq mi). It has been observed resting in thick grassy habitats, often near a water body but sometimes far away from them. Adults have been recorded to vocalise "chuckling" sounds The fishing cat is broadly but discontinuously distributed in South and Southeast Asia. It predominantly inhabits densely vegetated wetlands around slow-moving bodies of water like swamps and marshes.These include low-salinity bodies such as oxbow lakes, and high-salinity ones such as tidal creeks and mangrove forests. Along these bodies of water, it conceals itself within the thick cover of forests, scrublands, reed beds, and grasslands. Most records are from lowland areas. Reproduction and development: Wild fishing cats most likely mate during January and February; most kittens in the wild were observed in March and April. However, fishing cats may mate as late as June. In captivity, the gestation period lasts 63–70 days; females give birth to an average of two to three kittens; the litter size can be as small as one to as large as four.

Brand Strategy

Transcript: Brand Promise Brand Strategy Brand position is what your brand does and for whom, what unique values it has, how a customer benefits from your brand, and all key differentiation. Make sure your brand has a promise that you keep consistent and stay true to. Your brand strategy must fully reflect the promise, or at least not contradict your promise. Taylor Bergstrom Emma Gagliano Liam Burcham Name, logo, color scheme, taglines, fonts, imagery, etc. are all a part of brand associations. These should reflect brand promises and all brand traits. 1. Must convey a compelling benefit 2. Must be authentic and credible 3. Has to be kept every singe time! Your Brand Strategy should illustrate your brand's history and how your brand's history adds value and credibility to your product and company. Brand story Brand position Brand Associations 3 Ways to Make/Keep Your Promise An Example of Brand Associations

Brand Strategy

Transcript: Barely There Obnoxious By: Miranda Aden Research was done to show that people feel uncomfortable talking about women's health and feminine products. The brand U by Kotex is changing the way people think about women's health and feminine products. Brand Strategy: U by Kotex An ad campaign was created to show that the brand is taking the problem seriously, but making fun of how people used to think of feminine products.

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