Animated Timeline
Transcript: Advertising History Prehistoric Age The first signs of advertising marked by the Egyptians carved notices on steel which displayed outdoors. 2000 BC Creation of printing The first advertising progress in the early modern world is creation of printing. There are three major forms of advertisement during pre-printing period such as trademarks. town criers, and sign boards. 1400 Development of printing. Johannes Gutenberg had a printing machine perfected and ready to use it commercially : The Gutenberg press. 1450 Timeline Timeline 2019 Map Map Chart Chart Book of Advertisements 1472 The Catholic Church created a print ad to sell their prayer book, for example Book of Advertisements was actually a series of enactments concerning Anglican ecclesiastical matters, drawn up by Matthew Parker, Archbishop of Canterbury, with the help of Edmund Grindal, Robert Horne, Richard Cox, and Nicholas Bullingham in an attempt to address the Vestments controversy. This is an example of the Catholic Church prayer book. Development of printing. The printing technology gradually develops as the time goes by from before the 15th century. 1500 Creation of magazines and newspapers. Flyers (magazines) and posters were created to encourage people to migrate to the U.S. 1609 First flyer A flyer was created by a London company to promote coffee in 1657. 1657 Development of flyers and magazines The U.S. government created posters and flyers to encourage men to enlist in the army and fight the American Revolution. 1776 Usage of telegrams Media placement and Media Buying officially became an industry when New York Times Square hosted the first electric sign. 1882 Introduction of branding. Thompson introduced trademark in the market, setting the foundation for what is known as branding. A trademark can be any sign that identifies you as the owner of your goods or services to make it clear that they are belong to you. 1900 Creation of radio. The first radio news program was broadcast August 31, 1920. Election Day, November 2, 1920, also marked the beginning of news radio as we know it today. The radio station KDKA, which broadcasted from the rooftop of a Westinghouse Electric building in Pittsburgh, Pennsylvania, became the first licensed commercial radio station to produce a news program. 1920 First television broadcast The British Broadcasting Corporation (BBC) started the world's first television broadcast after a series of test transmissions and special broadcasts that began in August 1936. 1936 Music advertising MTV ushered in music advertising . The network were promoting musicians and performers instead of products as one of the cultural impacts in post-modern era. 1981 Online advertising Online advertising began in 1994 for example web banner advertising became mainstream when HotWired, the online component of Wired Magazine, and Time Warner's Pathfinder (website) sold banner ads to AT&T and other companies. 1994 Product advertising using artists/performers Pepsi created a TV ad featuring Britney, production cost was $7.53 million. It is the most expensive ad at the time. 2002 Facebook advertising Facebook introduced behaviour-based advertising by collecting data of its users to determine what kind of ads would be relevant to a user. 2007 YouTube advertising Old Spice made history by using YouTube to relaunch its line. 2010 Unethical practice in advertising. Cambridge Analytica Ltd a British political consulting firm that combined misappropriation of digital assets, data mining, data brokerage, and data analysis with strategic communication during electoral processes closed down after being acused of unethical practices. 2018
Prezi Present
Prezi Video
Prezi Design
