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Marketing Strategy Powerpoint Presentation Template

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Strategy Template

Transcript: STRENGTHS Combination of catalog protective products and custom molding capabilities is a differentiator Qualified vendor at most medical device manufacturers Brand recognition in the Design Engineering community Quality system that understands needs of medical customers Library of standard materials with supporting certifications increases customer’s confidence and expedites approval WEAKNESSES Lack of clear direction on types of opportunities to pursue Sales team’ technical sales capabilities Industrial manufacturing company trying to add Medical Capabilities (e.g. automation, cleanliness) organically, competing against specialized, existing Medical Molders Significant gaps in non-protective/functional catalog product offering Lack of Strategic sourcing to support Long quote turnaround on custom opportunities THREATS Updated costing on cannulas shows this is not profitable and we will likely lose all of this revenue ~$500K in addition to $550K already lost Long sales cycle and frequency of product development stalls/cancellations Decline in number of new product introductions due to FDA (recalls and slower 510k/PMA) Low cost off shore sources for functional products Directives to move away from vinyl OPPORTUNITIES Promote Extrusion capabilities to support orthopedic and other packaging Traditional and Specialized materials Focus on Custom, Manufactured Silicone Poor market perception of Qosina due to pricing Show how things would improve Pro Conclusion Con SWOT EXAMPLE Describe the next steps Describe the desired state Get your audience excited Idea 2 Pro Pro Con Con Refer back to the pros and cons Idea 1 How problems can be resolved Pro Describe the idea you think is best Strategy Recommendation What if we do nothing? Medical Segment Dashboard Based on Jim Harvey's speech structures Explain how it will help Con

PowerPoint Presentation Template

Transcript: Introduction to PowerPoint Designing Effective Slides Importance of Visuals Visuals play a crucial role in retaining information, with studies showing that people remember 80% of what they see compared to just 20% of what they read. Incorporating images, graphs, and diagrams can clarify complex concepts, making them easier to understand and recall. Benefits in Education PowerPoint presentations promote active learning by encouraging interaction and participation. They provide a structured format that helps educators convey information efficiently, making lessons more engaging and memorable for students. Overview of Template Features Choosing the Right Colors Modern PowerPoint templates include various features such as built-in design ideas, customizable layouts, and multimedia integration. These features can streamline the creation process, allowing educators to focus on content delivery rather than design. Typography Best Practices Color choice significantly impacts audience perception and emotional response. Utilize complementary colors for contrast and legibility, ensuring text is easy to read against backgrounds. Consider color psychology while selecting palettes to evoke desired feelings related to your content. User-Friendly Design Elements Effective typography enhances readability and accentuates crucial information. Use no more than two font families, maintain adequate contrast between text and background, and keep font sizes consistent—generally, 24pt for headings and 18pt for body text work best. Animations and Transitions Incorporating Graphics and Images Animations should be used sparingly to avoid distracting the audience. Subtle transitions can guide attention and maintain flow, while key points may be animated for emphasis, helping to engage viewers without overwhelming them. Visuals can reinforce messages and make slides more engaging. Limit image use to enhance rather than clutter, selecting high-quality graphics that support the content and ensure they're relevant to the key points being communicated. Enhancing Audience Engagement Content Structuring Techniques An Educational Resource for Engaging Learning Incorporating Data and Charts Outlining Key Points Q&A Sessions Interactive Elements Incorporating interactive elements like polls, quizzes, and live demonstrations enhances engagement. Research indicates that interactive presentations can increase retention by 50%, making the learning experience more dynamic and memorable. Visual data representation through charts can highlight trends and insights effectively, aiding understanding. Graphs and infographics can convey complex information quickly, making them essential tools for impactful presentations. Clear outlines serve as roadmaps, guiding both presenter and audience through the content. By identifying primary topics and subtopics, speakers can enhance focus and ensure comprehensive coverage of essential material in educational presentations. Q&A sessions facilitate real-time interaction, allowing audience members to address their specific inquiries. This not only clarifies doubts but also fosters a sense of community and open dialogue, increasing audience investment in the material. Feedback Mechanisms Best Practices for Delivery Engaging Storytelling Methods Using Bullet Points vs. Text Implement feedback mechanisms such as surveys or feedback forms post-presentation. This provides valuable insights for improvement and shows the audience their opinions are valued, further enhancing engagement. Effective delivery can significantly boost audience engagement. Key practices include maintaining eye contact, using varied vocal tones, and practicing clear body language to foster a more engaging atmosphere throughout the presentation. Bullet points simplify information, allowing key ideas to stand out without overwhelming the audience. They enhance retention by categorizing concepts, while full text blocks can dilute focus and engagement in presentations. Storytelling captivates audiences, allowing them to relate to the material personally. Incorporating storytelling techniques can enhance emotional connection, making the content more relatable and memorable for learners.

Marketing Presentation - Template

Transcript: 1. Business Strategy - Formulation, Implementation, Management 2. Corporate Branding - Company Identity, Logos, Corporate House Style, Collateral, Trademark and Patent Registration 3. Market Research – Online Research, Data Collection and Field Work Services 4. Advertising – Online, Offshore (T.V.C’s, Newspapers, Billboards, Viral) 5. Marketing - Digital, Offshore 6. Concept Merchandising - In-house Merchandise, Corporate Gifting 7. IT Solutions - Web Development, SEO, SEM, Viral Videos 8. Maintenance and Support Services 9. Event Planning and Execution for promotion of th brand. 10. Participation in various property and lifestyle expo relevant to Isprava The Team Manager Web Designer Web Developer Copywriter Illustrator Market Analyst Digital Marketing Specialist Understanding of requirement 313s is an IT & Infrastructure corporation dedicated to provide green technology solutions to small/medium sized businesses and giant corporations. We provide you with affordable pricing solutions for your Information Technology needs. Be it Web Development, Software Development or Branding, Marketing and Campaigning your company. Our Services are delivered in a professionally backed by the best work force and experts to devise a solution to your problems. Every aspect of your problem is analyzed and necessary market research is conducted. Consultancy to your company is offered which in turn becomes a medium for both your company and us to understand one in a professional manner along with needs and possible solutions. Application Generating interest among the investors We are an IT and Infrastructure corporation dedicated to give green technology and Branding solutions to all sizes of businesses and corporations. Branding Marketing and Campaigning Online and offshore Advertising Reach out to high rollers and heavy spenders Create awareness among masses Creating Brand Strategy Creating Marketing Plans Copy writing of all content for Isprava Planning and managing yearly and promotional event Creating a media plan for using the right platforms to advertise Proposed Solution Digital Marketing On Social Media Platfoms Blogging and updating groups and pages Video AD's for internet, TV, Cinema Theaters, Malls Audio commercials for radio and trains Creating a brand hype by planning grand events with celebrity performance and appearance. About Three 13 Solutions Generating awareness and curiosity among masses with digital marketing and social media Boosting sales and inquiries for the villa and rate of conversion Our Understanding of Isprava as a brand Isparva is a notable real estate firm Builders of Luxury villas Focused on Design and construction Aim to create the most sophisticated properties Currently focused on Goa Develop an interest and awareness about Isprava and their work Showcasing the beautiful architecture and interior of Isprava Targeting high roller and heavy Spenders Achieving Sales targets

Marketing Strategy Presentation

Transcript: Performance Goal Setting Forecasting Position Strategy Culture Product Planning Decision Breath Length Depth Ex. Sports, Family, Truck, Utility Individual Item Decision Delete Item Reposition Item Improve performance Introduce new product in existing line Introduce product to establish new line Ex. Awesomer (3U) New Product Development Decision Ex. Azool (5U) The influence of short term wins Market Mix Customers Relatively big team Meetings (time and place) Agreement Participation Stress management Short Term Wins Motivation Lack of progress Different focus Different backgrounds Competition Who is growing Actual or potential Products Market Shares Strengths and weaknesses of competitors (Channel of Distribution) Eight Assessments Product Information Product Customization Product Quality Assurance Lot Size (e.g., the ability to buy in small quantities) Product Assortment (refers to breadth, length, and width of product lines) Availability After-Sale Service Logistics Channel Design Channel Breadth Stock Price Company Customers Segmentation Collaborators Climate Core competencies Able to produce cars at a cheaper price. Offer safe economy and family cars Competitive Advantages Able to generate and sale a high volume of vehicle. COGS is low Any required adjustment Need to improve technological capabilities. Need more development Centers Helps Fine tune vision and strategies Build momentum Improves Performance Sacrifices are worth it Political and regulatory environment Economic Environment Social/cultural environment Technological analysis 4 P’s: Product Place (Channels of Distribution) Promotion (Communications Strategy) Pricing Market Value y = sales X1 = size X2 = HP Price P1 0 P2 0.10 P3 -4.50 P4 -.04 P5 -2.80 Causal/ economical Judgement method Artificial intelligence Other tools Place Group Norms Didn’t setup development center Didn’t get correct vehicle upgraded at correct size Allows competition to gain a leg up ROA drops 18.6% to 9.3% in P3 over capacity 113% Sales jump from P8 through P10 new vehicles in correct segment P6 -14.60 P7 -.11 P8 -.10 P9 -.05 P10 -.02 How Group size can affect performance? Conjoint analysis Concept test Environmental scanning Time Series Analysis Qualitative vs Quantitative Naive approach Forecasting Tools Group Performance Factors How cohesiveness can affect performance? Where we went wrong What Happened? Company Amazing Cars Brian Smith Ryan Rosenhahn Monica Ruiz Pawinee Mullins Boulos Frangieh Company Product Situational Analysis (5 C’s) Promotion Market Size and Growth Market segments Benefits that consumer is seeking Motivation behind purchase; Value drivers, benefits VS. Cost Season factors Trends-how consumer needs and preferences change over time. Period 3 b= regression coefficient Weaknesses… Group Cohesiveness Competition vs. cohesiveness Success vs. cohesiveness Ambiguity Wrong numbers 6M’s Market Mission Media Money How much money? Measurement How will impact be assessed after? Group Composition Incorrect information Just getting SA/LA’s done for the sake of it Treated as a class project, not a business Climate Group Size Skim v. Penetration Customers with high value v. Generate sales quickly Ex. 3S v. 1E Price Customization Different prices for different customers Ex. Segments Price Leadership Competitors react to price changes Ex. Alfa (2F)

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